LA Derby Dolls


LA Derby Dolls

UX, UI
Tools Used: Illustrator, Sketch
https://derbydolls.com


Project Brief:

The LA Derby Dolls website needed modernization, but not just in features - in personality. Since the original website was built, the organization had moved from an ownership to a co-op nonprofit, and they wanted the website to convey both the DIY spirit and a strong sense of athleticism. Our assignment was to redesign the website reflecting these changes.

Documentation:

As part of the website redesign team, I met with the creative directors and used research from the UX designer to figure out the UI (what goes where and why). After a few redesigns and re-interviews, we came up with a friendly, modern user flow. I wireframed the website, and assisted with the implementation.



Reflections:

Though my assignment was only to do wireframing, it was incredibly helpful to work with the art department and UX designer. Our collaboration allowed me to design and re-design with constant feedback.
Mark